Paul's Twitter Stream

  • about 7 hours ago

    working on GDC presentations and the GANG Awards

  • March 11, 2010

    is GDC all day, all night (with projects inbetween)

  • March 09, 2010

    GDC during crunch? Yep.

  • March 06, 2010

    Bad Company 2 - crank up the "war tapes" audio setting and enjoy the many virtues. Amazing stuff.

  • March 05, 2010

    Caprica? Yeah, it's awesome.

  • March 05, 2010

    Jake Delhomme was blubbering today.

  • March 05, 2010

    I dated an alien in Mass Effect 2. You?

  • March 04, 2010

    come to the biggest audio parties and hang during GDC - we are hosting them.

  • March 02, 2010

    is happy to see Rayman 2 back in action on the iPhone. I still miss my Dreamcast...

  • February 28, 2010

    I'm trying not to feel offended that I can't play FF XII (12) on PS3 ~ backwards compatibility problems. Fail!


Paul Lipson
Paul Lipson's Blog

For over a decade, Paul Lipson has refined his skills in management, strategy, consulting, and education. His career has taken him all over the world, and his passion for technology, games, and the performing arts has helped him advocate for advancement in the interactive entertainment industry.

Paul is extremely passionate about arts and the advancement of interactive audio, and currently serves as the President of the Game Audio Network Guild (GANG) and the Chief Operating Officer / Composer at Pyramind, Inc.

Art vs Craft
Written by Paul Lipson   
Tuesday, November 03, 2009

 

 

I get asked about balance quite often - and I rarely have the same answer twice.  In the case of music composition or content creation, it has been oddly consistent:

"It's the balanced application of Art and Craft".  

"But Paul, what is the difference?" someone might ask, or "What do you mean, man?  I just flow with it...."  

Art (a catch-all phrase for all disciplines or traditions) can be construed as your personal aesthetic, a culmination of your love, passion, pain - your emotional identity; brought forth into the world - and hopefully shared and pondered.   I often think of art as the act of revealing truth, or capturing the human experience through applied energy or action.  Art can also be "in the service of...", like creating something for a client, a gig, and opportunity.  Art for yourself or for others, it's always a shared experience:  we make it, but others are always listening.

Craft (another catch-all phrase) means tools, fluency, grammar, mastery - what you use to apply energy in order to make art.  Instruments, computers, everything in between.

 "So what is this whole balance thing?  You need tools to create art, right?"

When I was younger, I was obsessed with craft - how to best play, the best technique, the best strings, the best instruments - but as I grew older, craft became more akin to taking a breath or walking, something well learned to the point of being almost automatic.  What emerged was a focus on art: what do I want to express?  and why?  It would seem that focused time leads to conversion to art issues - and being in the service of revealing truth, or describing the human condition

A couple observations:

- I know some really "arty" people who don't have a whole lot of "craft", and while they are exciting people with big ideas - they inevitable fall flat and they get hung up on the inability to function in the service of the idea.

- I know some really "crafty" people who are impressive technicians or button pushers, but they never apply their craft in the service of something bigger than themselves.  They are usually not sure what to say, so they just flash some fast flashy bits and hide behind the blur of it all.  

 - The best artists I know or have experienced have a staggering amount of balance between art and craft, and have the strength and guts to wake up and apply it.  Keith Jarrett.  Michael Jordan.  John Williams.  the list is long and varied.

 

Pyramind strives to build balance between art and craft - for our clients, for our students, for our community.  If you ever feel a little lopsided, please visit with us - we'll link hands and ponder these things and make a difference.  Promise.

 

 
iPhone Jones - Zen Bound PDF Print E-mail
Friday, May 15, 2009
Zen Bound

Saying that something is "beautiful" in the context of the digital world can have a hollow ring to it.

Sunsets are beautiful. The Loire Valley in France is beautiful. Northern California Redwood trees are beautiful. From my vantage point, my wife Morla is the most beautiful woman in the world.

Programmers aren't always beautiful, code is not always beautiful, and digital anything can be - well - anything but beautiful.

Beauty exists outside the digital world, and evokes feeling - emotion. Right? tech stuff doesn’t do that...right?

But hold the phone for a second, is it possible that the digital realm can not only be a home to beautiful things, but be elevated to the status of "Art"?

 
2K Games

The Pyramind Production team worked with 2K games to create the highest quality VO and dialog material for exciting original IP

G4TV

G4TV licensed Pyramind COO/Composer Paul Lipson's music for their extensive television lineup, including the venerable ICONS™ series.

AMD

When AMD needed a brand hijack, they turned to the experts at Landor and the Pyramind Production Team for stunning visual and audio reimagination.

Electronic Arts

The Pyramind Production Team helped Electronic Arts define the "Spore™" marketing campaign, and created dynamic sound design for the "Madden™ Football" franchise.

Hewlett Packard

The Pyramind Production Team helped transform the HP brand with a music and sound identity that raised the bar and cut above the noise.

THQ

From The Fairly Odd Parents™ to American Girl™, THQ and Imaginengine have consistantly relied on David Earl and the Pyramind Production Team to deliver game-perfect audio assets.

Ubisoft

Pyramind Founder and CEO Gregory J. Gordon helped make Ubisoft/Mindscape's Chessmaster series sound inceredible with innovative audio design work.

Sony Computer Entertainment

From the God of War™ series to extensive OPM content, the Pyramind Production Team has worked for years as an SCEA Preferred Vendor for audio production.