Music Business


101 / 110 / 201  210

 

Greg, Thanks for a great class! I found it to be one of the most challenging and eye opening classes in the curriculum. It was a healthy dose of reality and it forced me to consider important things I had been neglecting.
— Ben Anderson (Pyramind Graduate)

Gregory J. Gordon

CEO & Founder - Pyramind

Music Business 201 Instructor

PFS Guest Lecture Moderator

Pyramind founder and CEO Greg Gordon leads these thought provoking and inspirational series of classes and guest lectures. Acting as both instructor and moderator, Greg uses his twenty plus year background as a music producer, engineer and entrepreneur to challenge student perspectives on the industry and help them visualize and evolve their career goals.


Steffen Franz

Music Business 101, 110 & 301

Steffen is the President and Founder of IDC - Independent Distribution Collective and PSM - Positive Sound Massive Recordings. Independent Distribution Collective is a music distribution and marketing company based in San Francisco that offers physical and digital distribution, marketing and promotion, artist development services, and music licensing. In business for almost ten years, IDC has made a name for itself by helping independents to play on the same field as major label artists, without the need for major label budgets. Steffen provides a framework to help indie artists gain a foothold in an industry that increasingly rewards the efforts of those who are willing to build and maintain their own careers. 


Corey Denis

Music Business 210 Instructor

Corey Denis runs her own Digital Marketing & Social Media consultancy, serving such clients as SoundExchange, Michael Tilson Thomas, Ning, Rdio, and Vertebrae Productions. In 2011, she aligned with Dick Huey and Music PR Toolshed to create and manage Toolshed's Social Media Strategy department, overseeing digital music strategy & marketing for such indie artists as MNDR, Kate Bush, Cat Power, Mother Mother, Ani DiFranco, Melissa Ferrick, Martin Sexton, Redd Kross, Big Scary and Wax Tailor. Corey is now focused on Artist Education, guiding music students through the twists and turns of marketing and social media intricacies. 

 

MB 101: Music Business Fundamentals

A primer to aspects of today’s independent music business, both as an artist and producer, with an emphasis on independent releases. With the power of the Internet reaching directly to customers, producers have a better chance than ever of finding clients and customers – with no one in between.

Topics include:

  • Music Business Fundamentals
  • How to build success without spending money
  • Low-cost and no-cost marketing techniques
  • Creating the physical product to sell – graphics and CD duplicating
  • Multiple business streams from one release

MB 110: Knowing & Managing Your Rights

This course is designed to give students an in-depth look into the business concepts of music, publishing, and licensing. The course will provide detailed explanations of many different licensing and rights issues for both the composer and audio producer.

Topics include:

  • General copyright issues
  • Publishing
  • Performing Rights Organizations
  • Record agreements & contracts
  • Mechanical royalties and fees
  • Music industry roles
  • The Internet and digital rights

MB 201: Professional Development & Entrepreneurship

This class explores the concept of value and the importance of building brand awareness as it relates to your personal objectives and expertise as a music producer, engineer, recording artist, composer, sound designer and budding entrepreneur. Particular focus is paid to the skill sets required for career development, entrepreneurship, and business development and how they apply to today’s recording artist and producer. Students brainstorm and discuss ways to skillfully market themselves to fit their product or service. 

Guest lectures present specific examples of success and the class analyzes what makes those examples successful. Students are engaged in group discussions about their personal road blocks, how to over come them and the process of encouraging innovative thinking and developing a unique marketable identity. The overall goal of MB 201 is to provide a foundational platform to launch your personal brand and to learn the necessary skill sets to develop and maintain a successful creative career. 


MB 210: Digital Marketing

Music Business 210 focuses on audience-driven Digital Marketing & Social Media strategies and analytics, designed to prepare music producers, engineers, recording artists, composers, sound designers as budding entrepreneurs to deploy into the evolving digital marketplace. 

In this class Corey explores the history of social media and demonstrates the many platforms and uses of social media tools for successful digital strategies. Designed to explore and elaborate on the many niches of digital marketing in the music and sound industries MB 210 shows how both social and digital media have converged to empower individual artists and creative professionals. Students are required to build a digital marketing campaign to amplify their brand and remove their perceived barriers to online success.

A key component of the Music Business 201 & 210 classes are the “Planning For Success”  (PFS) guest lectures designed to enhance the learning experience with unique perspectives on success and relationship building opportunities from the front lines of the industry. 

Pictured Above: PFS Guest Lecture with Rob Garza (Thievery Corporation)

Together, Music Business 201 & 210 classes and PFS guest lectures take a look at the various components that incubate greatness. Students will leave with an in depth knowledge of the agile opportunities for digital success and building marketing plans that include: using Facebook, YouTube, Google+, Spotify, Soundcloud, Wordpress, Twitter, and multiple other social channels.