Music Business Teachers
Next Guest Lecture:
*Open to Pyramind Students & Alum only *
*Students may invite guests via RSVP. Click here.*
Oct 22nd, 1 - 3 PM
Nick Gallant (Disney Mobile)
Nick Gallant is currently the Audio Director for Disney Mobile, where he manages the audio needs for all of Disney Mobile’s games internationally, with teams in Palo Alto CA, Prague (Czech Republic), and Glendale, CA.
Prior to working in Mobile, Nick worked on most of the successful console rhythm games, including the Guitar Hero, Rock Band, Dance Dance Revolution, Karoake Revolution, Samba De Amigo, Dance Central, and other console titles. He transitioned to mobile after developing the midi authoring system for Tap Tap Revenge, the IOS rhythm game that enjoyed huge success in the first few years of the app store.
Greg J. Gordon (CEO Pyramind)
Planning For Success Guest Lecture Host & Moderator
Pyramind founder and CEO Greg Gordon leads these thought provoking and inspirational series of guest lectures. Acting as both instructor and moderator, Greg uses his twenty plus year background as a music producer, engineer and entrepreneur, and now published co-author of the Pyramind Training Series book: Cash Flow - Welcome To The Music Business, to challenge student perspectives.
Read full bio here.
Music Business Instructor
President and Founder of Positive Sound Massive Recordings and Independent Distribution Collective and is also Label Consultant for Epiphyte Records. Stand Out Selector, aka Steffen Franz is well known as a dancehall innovator. As a DJ/Producer/Remixer and the owner of PSM Recordings, he has brought his conscious reggae vibes to people from New York to Hawaii (and San Francisco in between). Since forming PSM, Steffen worked as reggae buyer for Rough Trade Records in San Francisco, and as Reggae Editor for American Music Press.
Read full bio here.
Marketing & Professional Development Instructor
Corey Denis runs her own Digital Marketing & Social Media consultancy, serving such clients as SoundExchange, Michael Tilson Thomas, Ning, Rdio, and Vertebrae Productions. In 2011, she aligned with Dick Huey and Music PR Toolshed to create and manage Toolshed's Social Media Strategy department, overseeing digital music strategy & marketing for such indie artists as MNDR, Kate Bush, Cat Power, Mother Mother, Ani DiFranco, Melissa Ferrick, Martin Sexton, Redd Kross, Big Scary and Wax Tailor. Corey is now focused on Artist Education, guiding music students through the twists and turns of marketing and social media intricacies.
Read full bio here.
A primer to aspects of today’s independent music business, both as an artist and producer, with an emphasis on independent releases. With the power of the Internet reaching directly to customers, producers have a better chance than ever of finding clients and customers – with no one in between.
Key topics include:
- Music Business Fundamentals
- How to build success without spending money
- Low-cost and no-cost marketing techniques
- Creating the physical product to sell – graphics and CD duplicating
- Multiple business streams from one release
Steffen is an honest, “from the heart,” professor. He provides a critical and real-world analysis of the current music industry. He prescribes staying up to date on emergent trends and showcases their importance in the way the industry is changing.
Music Business 110:
This course is designed to give students an in-depth look into the business concepts of music, publishing, and licensing. The course will provide detailed explanations of many different licensing and rights issues for both the composer and audio producer.
Key topics include:
- General copyright issues
- Performing Rights Organizations
- Record agreements & contracts
- Mechanical royalties and fees
- Music industry roles
- The Internet and digital rights
Music Business 301 (Elective):
Many individuals, artists, and labels need help when it comes to effectively planning and building their businesses. Now more than ever, independent artists, labels, and production companies need someone who can help guide them in establishing the foundational aspects of a new business entity. Also, in today’s web-based DIY world, an artist or label can do much of the legwork. But frequently time can be wasted unless they create a game plan before they release a project, or begin a marketing and promotional campaign.
Pyramind Training now offers a new program to students and graduates to help them address these important needs. Music Business 301 is a 4 hour program that includes:
- Four 1-hour one-on-one building and planning sessions
- Timelines and real-world goals to help establish student’s career
- Simple and cost-effective techniques, which will help jump start any company, career, or release
- Affords students a chance to work directly with IDC
Planning For Success:
A key component of the MPD classes are the “Planning For Success” (PFS) guest lectures designed to enhance the learning experience with unique perspectives on success and relationship building opportunities from the front lines of the industry.
Thanks for a great class Greg, your words of encouragement and the life lessons that you imparted really did make a big difference to me. – Thomas Smith (Pyramind Student)
Featured Past Guest Lecturers:
Leslie Ann Jones:
Cheb I Sabba:
Together, the MPD classes and PFS guest lectures take a look at the various components that incubate greatness. Students will leave with an in depth knowledge of the agile opportunities for digital success and building marketing plans that include: using Facebook, YouTube, Google+, Spotify, Soundcloud, WordPress, Twitter, and multiple other social channels.
Marketing & Professional Development:
Marketing and Professional Development, (MPD) focuses on Audience-Driven Digital Marketing & Social Media strategies, preparing music producers, engineers, recording artists, composers, sound designers and budding entrepreneurs to deploy into the evolving digital marketplace.
Hey Greg, Thanks for a great class! I found it to be one of the most challenging and eye opening classes in the curriculum. It was a healthy dose of reality and it forced me to consider important things I had been neglecting. – Ben Anderson (Pyramind Student)
MPD explores the history of social media and demonstrates the many uses of social media tools for successful digital strategies. Designed to explore and elaborate on the many niches of digital marketing in the music and sound industries MPD shows how both social and digital media have converged to empower individual artists and creative professionals. Students are required to match their passions with their core competencies, define their weaknesses and shine a light on their perceived barriers to online success.