Music Business Teachers
Gregory J. Gordon (CEO Pyramind)
Music Business 201 Instructor
Planning For Success Guest Lecture Moderator
Pyramind founder and CEO Greg Gordon leads these thought provoking and inspirational series of classes and guest lectures. Acting as both instructor and moderator, Greg uses his twenty plus year background as a music producer, engineer and entrepreneur to challenge student perspectives on the industry and help them visualize and evolve their career goals.
Read full bio here.
Music Business 101, 110 & 301 instructor
Steffen is the President and Founder of IDC - Independent Distribution Collective and PSM - Positive Sound Massive Recordings. Independent Distribution Collective is a music distribution and marketing company based in San Francisco that offers physical and digital distribution, marketing and promotion, artist development services, and music licensing. In business for almost ten years, IDC has made a name for itself by helping independents to play on the same field as major label artists, without the need for major label budgets. Steffen provides a framework to help indie artists gain a foothold in an industry that increasingly rewards the efforts of those who are willing to build and maintain their own careers.
Read full bio here.
Music Business 210 Instructor
Corey Denis runs her own Digital Marketing & Social Media consultancy, serving such clients as SoundExchange, Michael Tilson Thomas, Ning, Rdio, and Vertebrae Productions. In 2011, she aligned with Dick Huey and Music PR Toolshed to create and manage Toolshed's Social Media Strategy department, overseeing digital music strategy & marketing for such indie artists as MNDR, Kate Bush, Cat Power, Mother Mother, Ani DiFranco, Melissa Ferrick, Martin Sexton, Redd Kross, Big Scary and Wax Tailor. Corey is now focused on Artist Education, guiding music students through the twists and turns of marketing and social media intricacies.
Read full bio here.
A primer to aspects of today’s independent music business, both as an artist and producer, with an emphasis on independent releases. With the power of the Internet reaching directly to customers, producers have a better chance than ever of finding clients and customers – with no one in between.
Key topics include:
- Music Business Fundamentals
- How to build success without spending money
- Low-cost and no-cost marketing techniques
- Creating the physical product to sell – graphics and CD duplicating
- Multiple business streams from one release
Steffen is an honest, “from the heart,” professor. He provides a critical and real-world analysis of the current music industry. He prescribes staying up to date on emergent trends and showcases their importance in the way the industry is changing.
MB 110: Knowing & Managing Your Rights
This course is designed to give students an in-depth look into the business concepts of music, publishing, and licensing. The course will provide detailed explanations of many different licensing and rights issues for both the composer and audio producer.
Key topics include:
- General copyright issues
- Performing Rights Organizations
- Record agreements & contracts
- Mechanical royalties and fees
- Music industry roles
- The Internet and digital rights
MB 301: Business Development & Mentor-Ship
Many individuals, artists, and labels need help when it comes to effectively planning and building their businesses. Now more than ever, independent artists, labels, and production companies need someone who can help guide them in establishing the foundational aspects of a new business entity. Also, in today’s web-based DIY world, an artist or label can do much of the legwork. But frequently time can be wasted unless they create a game plan before they release a project, or begin a marketing and promotional campaign.
Pyramind Training now offers a new program to students and graduates to help them address these important needs. Music Business 301 is a 4 hour program that includes:
- Four 1-hour one-on-one building and planning sessions
- Timelines and real-world goals to help establish student’s career
- Simple and cost-effective techniques, which will help jump start any company, career, or release
- Affords students a chance to work directly with IDC
MB 201: Professional Development & Entrepreneurship
This class explores the concept of value and the importance of building brand awareness as it relates to your personal objectives and expertise as a music producer, engineer, recording artist, composer, sound designer and budding entrepreneur. Particular focus is paid to the skill sets required for career development, entrepreneurship, and business development and how they apply to today’s recording artist and producer. Students brainstorm and discuss ways to skillfully market themselves to fit their product or service.
Hey Greg, Thanks for a great class! I found it to be one of the most challenging and eye opening classes in the curriculum. It was a healthy dose of reality and it forced me to consider important things I had been neglecting. – Ben Anderson (Pyramind Graduate)
Guest lectures present specific examples of success and the class analyzes what makes those examples successful. Students are engaged in group discussions about their personal road blocks, how to over come them and the process of encouraging innovative thinking and developing a unique marketable identity. The overall goal of MB 201 is to provide a foundational platform to launch your personal brand and to learn the necessary skill sets to develop and maintain a successful creative career.
MB 210: Digital Marketing
Music Business 210 focuses on audience-driven Digital Marketing & Social Media strategies and analytics, designed to prepare music producers, engineers, recording artists, composers, sound designers as budding entrepreneurs to deploy into the evolving digital marketplace.
In this class Corey explores the history of social media and demonstrates the many platforms and uses of social media tools for successful digital strategies. Designed to explore and elaborate on the many niches of digital marketing in the music and sound industries MB 210 shows how both social and digital media have converged to empower individual artists and creative professionals. Students are required to build a digital marketing campaign to amplify their brand and remove their perceived barriers to online success.
A key component of the Music Business 201 & 210 classes are the “Planning For Success” (PFS) guest lectures designed to enhance the learning experience with unique perspectives on success and relationship building opportunities from the front lines of the industry.
Featured Planning for Success Guest Lecturers:
Leslie Ann Jones:
Cheb I Sabba:
Together, Music Business 201 & 210 classes and PFS guest lectures take a look at the various components that incubate greatness. Students will leave with an in depth knowledge of the agile opportunities for digital success and building marketing plans that include: using Facebook, YouTube, Google+, Spotify, Soundcloud, WordPress, Twitter, and multiple other social channels.