Steffen has been in the music business for almost 30 years and brings his many years of experience to his current positions. Get one-on-one career and music business mentorship from Steffen today.
One-on-one online sessions specializing in:
- Music Business
- Digital Music Distribution
- Physical Music Distribution
Steffen has been in the music business for almost 30 years and brings his many years of experience to his current positions. For the past 18 years, Steffen has run his own independent record label, Positive Sound Massive Recordings, releasing over 20 different albums and singles over the past decade and a half. He has also produced dozens of albums for other people and has deep knowledge in both the production and label management aspects of the music business.
In addition to running PSM for the past 18 years, Steffen founded a physical and digital distribution and marketing company called Independent Distribution Collective in 2004 that currently manages a catalog of over 600 titles in almost 400 independent stores (and a few major chains) across the US. Steffen also developed “InstantDistro” a turnkey marketing and promotion system that now includes Print, Radio, Retail and Web promotions as well as music licensing, artist management and booking as well.
Steffen loves all aspects of the music business and teaches Music Business 101, 110, and 301 at Pyramind, an audio production school in San Francisco. In 2013, Steffen was named President of Tarpan Records, an independent record label founded by multi- platinum, Grammy winner, Narada Michael Walden, based in San Rafael, CA.