“Thanks for a great class! I found it to be one of the most challenging and eye opening classes in the curriculum. It was a healthy dose of reality and it forced me to consider important things I had been neglecting."
– Ben Anderson // Drummer, Producer, Pyramind Grad
Music Business 101:
A primer to aspects of today’s independent music business, both as an artist and producer, with an emphasis on independent releases. With the power of the Internet reaching directly to customers, producers have a better chance than ever of finding clients and customers – with no one in between.
Creating the physical product to sell – graphics and CD duplicating.
Multiple business streams from one release.
Music Business Fundamentals.
How to build success without spending money.
Low-cost and no-cost marketing techniques.
Music Business 110:
This course is designed to give students an in-depth look into the business concepts of music, publishing, and licensing. The course will provide detailed explanations of many different licensing and rights issues for both the composer and audio producer.
Mechanical royalties and fees.
Music industry roles.
Entry-level jobs to get started in your career.
The Internet and digital rights
General copyright issues.
Publishing rights and it’s impact on your money.
Performing Rights Organizations (PRO’s).
Record agreements & contracts.
Music Business 201:
This course expands upon the three previous music business courses in the series and digs deeper on what it takes to succeed in today’s crowded music marketplace. Today’s emerging artists, sound designers and composers need to establish a unique brand with a visible and searchable web presence. This curriculum also includes concrete strategies on how to get your music licensed into TV, ads and video games. Learn the “do’s and don’ts” of synch licensing from someone who spent years in the industry. Upon completion of the class the student will have constructed a website that showcases their talents to the world.
Music Distribution Options and Opportunities.
Diversified Revenue Streams.
Website Construction and Strategy.
SEO, SoundCloud and how to get your site found.
Brand Image and Consistency.
DIY Record Label and Publishing Company.
Social Media Strategies.
Basic Web building skills with over-the-counter site builder tools.
Music Business 210:
This class explores the concept of value and the importance of building brand awareness as it relates to you as a music producer, engineer, recording artist, composer, sound designer and budding entrepreneur. Particular focus is paid to the skill sets required for career development, entrepreneurship, and business development and how they apply to today’s recording artist and producer. Guest lectures often present specific examples of success and the class analyzes what makes those examples successful. Students are engaged in group discussions about their personal road blocks, how to over come them and the process of encouraging innovative thinking and developing a unique marketable identity.
Defining success as it pertains to you
Setting your goals
Building your road map to success
Assessing your skills
Assessing your weaknesses
Clarifying your objectives
Meet your Music Business Instructors!
Steffen Franz - Music Business 101, 110
Steffen is the President and Founder of IDC - Independent Distribution Collective and PSM - Positive Sound Massive Recordings. IDC is a music distribution and marketing company based in SF, CA that offers physical and digital distribution, marketing and promotion, artist development services, and music licensing. IDC helps independents “play on the same field” as major label artists, without the need for major label budgets. Steffen provides a framework to help indie artists gain a foothold in an industry that increasingly rewards the efforts of those who are willing to build and maintain their own careers.
Jeff Straw - Music Business 201, 210
Jeff (aka DJ F) is an experienced DJ, saxophonist, producer and remixer with over 20 years in the business. Prior to joining Pyramind, Jeff served as Music Supervisor and Focus Ninja at Focus@Will. He was the Sr. Director of Product Development & Music Licensing at INgrooves for nearly a decade and was the vinyl and dance music buyer for Virgin Megastore before that. Jeff earned his Bachelor's degree from the University of Miami in their Music Engineering program. He has taught several courses for Berklee Online, he's an expert on music publishing and an active member of NARAS.
“My time at Pyramind was absolutely invaluable. I learned the production skills, theory - especially business - that have been paying off since my time at Pyramind. I am forever grateful to the staff there. It was the best education I could have hoped for!”
– Jeffrey Tice // Signed Producer
Additional Information about building Custom Programs
All courses in the Complete are held at our San Francisco ground campus location.
Custom program students can choose from ANY of our existing individual classes based on need and satisfying all prerequisites.
Veterans and International students must choose from one of our approved Full Time programs and cannot build custom programs.
13 subject tracks across 3 DAW’s (Pro Tools, Ableton Live and Logic Pro X).
Payment plans are available to qualified students with low monthly interest up to 2-years based on the size of a custom program.
Discounts on gear are available through our partnerships with Ableton, Mixed in Key and Sweetwater Sound!
All Access Studio Pass is granted FREE with enrollment of a custom program over $10,000 in tuition.
Tuition - variable based on the choice of classes in the Custom Program.