Learn how to start selling and licensing your music in new and emerging marketplaces as well as more traditional digital service providers. CEO and founder of Beatstars Abe Batshon led a three hour workshop at our facilities covering digital marketing techniques, social media principles, email marketing, and more.
00:00:20 - Beatstars
00:05:32 - Traditional Music Producer Roles
00:08:02 - Traditional Music Producer Roadblocks
00:11:44 - Online Beat-maker Roles
00:20:17 - Online beat-maker Roadblocks
00:23:18 - Always Learning
00:00:19 - Release Flow
00:02:16 - Non-Exclusive License Structure
00:03:38 - YouTube Optimization
00:04:45 - YouTube Video Metadata
00:07:26 - Making a CTA (Call-to-action)
00:16:22 - Beatstars Pro Page Overview
00:21:06 - Question: Exclusive Rights
00:21:55 - Question: How are royalties paid?
00:23:13 - Question: Can YouTube rips be prevented?
00:00:11 - Question: Are you a Multi-Channel Network on YouTube?
00:00:23 - Question: How does bidding work in AdWords?
00:05:09 - Google Trends
00:07:17 - Question: Do you recommend advertising externally?
00:08:03 - YouTube Titles and Tags
00:09:55 - YouTube Descriptions
00:10:57 - Social Media Advertising
00:12:46 - Ad Unit Overview
00:00:23 - Adding Videos to your Beats
00:02:21 - Effective Advertising
00:05:47 - Influencer Marketing
00:14:14 - Engaging Influencers
00:15:41 - Email Marketing
00:20:07 - Email Lists on Beatstars
00:21:33 - Email Flow Example