Radio Promotion & Digital Distribution

  |  Caiti VerBrugge  |  

Ralph Tashjian, CEO & founder of Digital Music Universe, spoke in one of our music business classes here at Pyramind to talk about his career path, radio promotion, and digital distribution.

Ralph has had a long career in record promotion working for well-known companies such as MCA Records, Universal Music Group, and Motown Records. He also started and ran legendary hip hop label and distribution group SMC in the Bay Area. In our full video recap of his visit, he touches on the demise of physical releases and how he has been able to transform his career as the music industry continues to change.

For more about Ralph, check his website.


Part 1

00:03:28 - The Globalization of Music
00:05:23 - Career Background
00:13:35 - Cassettes to CDs
 

Part 2

00:00:00 - SMC & HipHop
00:00:38 - Demise of Physical Releases
00:02:52 - How Digital Distribution Works
00:05:01 - Transitioning into Digital
00:08:42 - Latin Distribution Website
 

Part 3

00:00:00 - How Important is Radio?
00:01:49 - What Makes a Top-Ten Billboard Hit?
00:03:58 - Major Labels & Radio Promotion
00:06:23 - Social Media Stats & Labels
00:08:16 - Partnerships with Social Media Outlets
00:10:42 - Legal Agreements
00:12:17 - Artists vs Collectives vs Labels
00:14:58 - YouTube Monetization
 

Part 4

00:00:00 - The Fate of CDs
00:04:29 - High Fidelity Listening
00:06:43 - Working with International Producers
00:08:46 - Streaming Companies
00:10:54 - Digital Music Universe
00:18:54 - Biggest Failure
 


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